Internet Personality

Content creator who evolved into a solopreneur

For most of my professional career, I've gone by Marty Wallwood (or Marty Sixtus Wallwood), a simplified version of my Estonian name Marti Seinamets (where seina means “wall” and mets means “forest” or “wood”). I chose this name to make it easier for international clients, partners, and even audiences to pronounce and remember.

I've looked into making Marty Wallwood my legal name, but due to the letter W, considered a foreign where I live, it hasn't been possible. If the opportunity arises, I intend to make the name change official.

In the meantime, I continue using Marty Wallwood professionally, as it’s the name most people know me by, it has become a regular name.

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Self-Starter

Learned how to make and edit videos at the age of 11.

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Organizer

Organized an event, gaining widespread attention at 13.

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Builder

Built and also led a 3,000-member community at 15.

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Self-Learner

Self-taught business, design, and other people skills at 17.

As a solopreneur and business partner, I help companies take their online presence to a new level and build websites that align with their goals and drive success. While you won't find me labeling myself simply as a web designer or developer, I see myself more as a partner in your business's growth. Many businesses aren't just looking for someone to design logos or build websites and walk away. They need a partner who sees the bigger picture.

I take the time to understand your business, evaluate how your website fits within your overall online presence, and suggest improvements beyond just the site itself. In addition to creating a professional online presence or websites, I can also help with other graphic design tasks and ensure all aspects of your online identity are working together to achieve your goals.

Early Life

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together. That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need.

Name Origin

For most of my childhood and teenage years, I went by Marti Seinamets, which is still my legal name today. As I became more active internationally, especially in business, I started using the name Marty instead of Marti, simply to make things easier and more intuitive for global communication. That change felt natural and helped reduce friction, especially in professional settings. So I began using Marty Seinamets as my professional name.

Later on, as I started building a stronger online presence and growing my personal brand, I wanted the name I used publicly to connect more clearly with the meaning behind my Estonian last name. That’s when I decided to translate Seinamets directly: “seina” means wall, and “mets” means forest or wood. The result was Wallwood, a name that stayed true to its roots while also being more accessible and memorable internationally. That’s how Marty Wallwood came to be.

In 2025, I added one more piece to the puzzle: Sixtus. It's a name from my ancestry, dating back to the 1700s and 1800s. Adding it wasn’t a branding decision, it was personal. It’s about keeping the name alive, paying respect to the generations before me, and continuing the legacy they carried through challenging times. For me, it's a way of saying: I see what came before, and I’m taking it forward, on the global stage.

As soon as the opportunity allows, I plan to make Marty Sixtus Wallwood my legal name.

Career

With over 8 years of experience, I've had the privilege of helping businesses build their new websites and strengthen their online presence. Throughout these years, I've had a great opportunity to collaborate with over 80 businesses worldwide, primarily in the United States, the United Kingdom, Canada, and the UAE. I've worked with companies that have raised over $500,000 in funding from investors and have partnered with businesses across various industries, including coaching, healthcare, entertainment, and more.

I'm always open to working with businesses in diverse sectors, helping them tackle unique challenges and accomplish their goals. My journey as one partner in building websites began back in my high school years, when I was studying to become a Junior IT System Specialist.

While attending school during the day, I dedicated my evenings to mastering web development and other skills for nearly three years. Eventually, the learning process became so intense that it started to surpass the demands of school. After graduating, I committed full-time to my business and have been dedicated to it ever since. In 2024, decided to move my business to Las Vegas and started the process, which unfortunately was put on pause due to economic uncertainty and other business-related reasons.

Social Media

My journey as a content creator began at 11 years old when I started making my first YouTube videos. Back then, I was passionate about video games and created content around all those games I loved playing. For the next five years, making videos was my main focus. At a certain point, I expanded into livestreaming, which I did for about a year.

By 17, as I began my professional career, I realized the importance of establishing a personal brand, which led me to shift my focus to social media. Over the next three years, I tried to build an audience on Twitter and Instagram, but I struggled to grow beyond 1,000 followers on both platforms. Then, in 2020, after multiple attempts, things finally clicked. From 2020 to 2023, I grew an Instagram audience of 40,000 followers (currently around 35,000 due to periods of inactivity). In May 2023, I ventured into LinkedIn content creation, and today, it's an honor for me to share my content with over 19,000 followers there, and we are still growing. Altogether, across all platforms, I'm connecting with over 50,000 people, continuing to expand my reach.

Mentions & Citations

It's an honor to have my work recognized and cited by universities, researchers, and industry professionals around the world. These citations reflect the impact of my contributions to web accessibility, UX, and digital innovation. Below, you'll find a curated collection of some notable references and acknowledgments from respected academic and professional sources:

University of Minnesota Duluth - Web References (Minnesota, USA)
Featured on the University of Minnesota Duluth’s official web design training page, specifically in their section on website navigation. It was included as a reference to support best practices in user-centered design and accessibility, highlighting the importance of clear, intuitive search.

EBSCO Research Starter – Web Accessibility (Massachusetts, USA)
Cited as a reference in EBSCO’s Research Starter on Web Accessibility (eAccessibility), a resource designed to support students and educators in understanding the principles of accessible digital design. EBSCO is one of the largest academic research platforms globally, making this a meaningful academic-level acknowledgment of my contributions to the field.

OUCI-Indexed Academic Research (Ukraine)
Cited in an academic paper indexed by the Open Ukrainian Citation Index (OUCI) — a national academic indexing system that promotes transparency in research. The reference highlights my contributions to accessibility and UX design, demonstrating international academic relevance and cross-border influence in digital innovation.

Integrating Usability into Agile Development (Texas, USA)
Cited in“Integrating Usability into the Agile Software Development Life Cycle Using User Experience Practices” by Tori N. Gardner and Ozgur Aktunc, presented at the 2022 ASEE Gulf‑Southwest Annual Conference and published on ResearchGate. This citation illustrates how usability and UX insights—such as those I’ve contributed—are shaping research aimed at incorporating user-centered practices into agile software development workflows.

Academic Research on Web Accessibility for People with Disabilities (North Macedonia)
Cited in the paper “Analysis and Guidelines for Improving the Current State of Accessibility of Macedonian Websites for People with Disabilities”, authored by Ana Tripunoska, Riste Stojanov, and Saso Gramatikov from Ss. Cyril and Methodius University in Skopje, North Macedonia. It evaluates the accessibility of Macedonian websites and provides guidelines for improvement. Being referenced in this academic context underscores the relevance of my contributions to web accessibility on an international scale.

Other mentions and references:

Foundation – Best Post of the Week (Canada)
Published March 18, 2024

UX Laws to leverage your user's psychology (for good)
Published May 9, 2020

Built with Love and Accessibility
Published Jun 13, 2020

UX-lloween: user experience design & research nightmares
Published Oct 23, 2020

The Disruptor’s Design Thinking Primer
Published Apr 2, 2022

Articles

Before diving into my social media journey, I also contributed articles on web design and how to become a better designer for the popular Medium publication, UX Collective, which has over 450,000 followers. Below, you'll find a collection of all the articles I have written:

How to design: accessible search bar
Published Oct 28, 2019 - 767 claps

Signing up: an obstacle or advantage?
Published Dec 2, 2019 - 106 claps

What is web accessibility?
Published Dec 26, 2019 - 64 claps

5 voice predictions designers must know
Published Feb 7, 2020 - 26 claps

How to beat overthinking as a designer
Published Feb 16, 2020 - 255 claps

How is Design Thinking used in 2020?
Published Feb 26, 2020 - 131 claps
Make problem-solving more exciting
Published Mar 3, 2020 - 176 claps

Developing new and useful UX skills
Published Mar 13, 2020 - 71 claps

Finding a design critic inside you
Published Mar 24, 2020 - 45 claps

What can designers learn from internships?
Published Apr 13, 2020 - 75 claps

Designer: can you relate to that meme?
Published Apr 24, 2020 - 72 claps

Online advertising: the horror of UX
Published May 15, 2020 - 61 claps
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